WorkSafe rolls out duo of ‘Safe Guys’ in refreshed campaign
WorkSafe New Zealand has today rolled out the sequel of its Safe Guy campaign, encouraging workers to do the easiest thing to improve health and safety – to speak up.
This year the 2018 Safe Guy D’Angelo Martin will be accompanied by social media up-and-comer Montel Tivoli to form a duo of Safe Guys.
Together, the duo play out different scenarios in a series of videos that will be used to spread messages about workplace health and safety.
WorkSafe Strategy and Performance Manager Jude Urlich says that research off the back of last year’s campaign found that people could really relate to the characters played out by the Safe Guy and that those surveyed said they were more likely to speak up about health and safety matters after viewing the campaign.
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